Advertising and Media Sales executives of media houses must acquire multiple skill sets: planning, development, client relationships and, of course, selling.

In this workshop, participants focus on all these issues tailored specifically to their size/nature of markets, staffs and resources. Workshop includes case studies, simulations and role-playing.

The circulation department is the crucial last leg in the newspaper business. Circulation personnel need to address declining circulation, product penetration. This workshop will provide participants with the latest trends, strategies and tactics in romancing the readers, increase market share and yes provide top line customer service.

Broadcasting is business. Advertising sales is a battle that executives must prepare to wage efficiently and effectively. Advertising and media sales executives of broadcast stations must acquire multiple skill sets: planning, development, client relationships and, of course, selling.

In this workshop, participants focus on all these issues tailored specifically to their size/nature of markets, staffs and resources. Workshop includes case studies, simulations and role-playing.